Salesforce SPIFF
Gerard Martín

Salesforce SPIFF

SPIFF now available in Salesforce Sales Cloud At the end of 2023, Salesforce acquired SPIFF to take over a very important block in the world of sales, commissions, and with SPIFF it covered this need. SPIFF is a company that had been growing 100% annually for years,...

Salesforce World Tour Barcelona
Gerard Martín

Salesforce World Tour Barcelona 2024

Salesforce presents its new products in Barcelona Last Thursday, May 16, 2024, the Salesforce World Tour Essentials Barcelona took place at the Fira de Barcelona, where important figures within the Salesforce ecosystem gather to show their customers and partners what's new. The protagonist of the event was...

Sales Engagement
Gerard Martín

What is Salesforce Sales Engagement

What is Salesforce Sales Engagement? Salesforce Sales Engagement is the best possible help for Sales Representatives to sell more quickly and efficiently. Sales Engagement helps sales reps with the most basic tasks of their job, whether it's sending emails or making calls, thanks to the cadences....

Salesforce World Tour Madrid
Gerard Martín

Salesforce World Tour Madrid 2024

Salesforce presents its new products in Madrid Before continuing its route through various European capitals, the Salesforce World Tour made a stop in Madrid, bringing together more than 2,500 professionals, including customers, partners and companies, to demonstrate the potential of artificial intelligence in the business environment....

Salesforce Starter
Gerard Martín

Salesforce Starter Licenses

Introduction to Salesforce Starter licenses Salesforce Starter licenses are designed for small and medium-sized businesses (SMBs) looking for an affordable and effective CRM solution. Salesforce Starter offers a number of features to help companies manage customer relationships, sales, and service more efficiently. Salesforce has transformed the way...

Salesforce Commerce Cloud
Gerard Martín

Commerce Cloud, what is it, and what is it for?

What is Salesforce Commerce Cloud? Salesforce Commerce Cloud is a cloud-based e-commerce platform that allows businesses to create unified and connected shopping experiences across various channels, including web, mobile, social media, and physical stores. This platform is part of the Salesforce ecosystem and is designed to...

Salesforce energy sector
Gerard Martín

Salesforce in the Energy Sector

How can Salesforce improve performance in the energy sector Efficiency and innovation are key to success and sustainability in the energy sector. Salesforce, with its robust CRM platform, is playing a pivotal role in transforming how energy companies interact with their customers and manage their operations....

Salesforce for SMEs
Gerard Martín

Salesforce for SMEs

Is Salesforce really useful for SMEs? In an increasingly competitive and digitalized business world, small and medium-sized enterprises (SMEs) are constantly seeking tools to optimize their operations, improve customer relations, and drive growth. Salesforce, globally recognized for its customer relationship management solutions, stands out as a...

Artificial Intelligence Inteligencia Artificial
Gerard Martín

Artificial Intelligence in Sales Cloud and Service Cloud

How AI can help Salesforce? Salesforce has introduced, and continues to introduce, numerous artificial intelligence-related solutions across its various tools, such as Sales Cloud, and Service Cloud, among others. All of these features are created to improve the customer experience of Salesforce users, helping them to...

Procesos de selección Recruitment processes Salesforce Real estate Services
Gerard Martín

Salesforce in the Real Estate sector

What is Real Estate? The real estate sector refers to the industry focused on the purchase, sale and rental of land, buildings and properties. It includes a variety of property types such as residential (houses, apartments), commercial (office spaces, shops), industrial (factories, warehouses), and land (undeveloped,...