Salesforce Starter

Salesforce Starter Licenses

Introduction to Salesforce Starter licenses

Salesforce Starter licenses are designed for small and medium-sized businesses (SMBs) looking for an affordable and effective CRM solution. Salesforce Starter offers a number of features to help companies manage customer relationships, sales, and service more efficiently.

Salesforce has transformed the way companies interact with their customers by centralizing data, automating processes, and providing deep analytics. However, Salesforce’s wide range of functionality can be more than a small or medium-sized business needs, plus the cost can be prohibitive. This is where Salesforce Starter licenses come in, offering a more affordable and focused version of the platform.

Salesforce Starter license features

The features of Salesforce Starter licenses are designed with the needs and limitations of small and medium-sized businesses in mind. Here are some of the most important features of these licenses:

Contact and account management

Contact management makes it easy to track customer interactions and helps build a complete view of each customer. This includes data such as names, addresses, phone numbers, emails and account-related details.

Lead and opportunity management

Allows businesses to offer a coherent and connected experience across multiple channels, including online, mobile, social media, and physical stores. This encompasses effective inventory management with a single view of stock in real time, facilitating better planning and customer satisfaction.

Reports and analysis

Reporting and analytics allow companies to generate customized dashboards to monitor sales performance, customer service effectiveness and other key business metrics.

Business process automation

Through tools such as Process Builder and Flows, Salesforce Starter licenses offer automation capabilities that enable companies to streamline business processes, such as assigning leads, creating tasks and sending follow-up emails.

Customization and adaptability

Although they are more basic versions, Starter licenses still offer customization options. Users can modify the platform to suit their specific business processes, creating custom fields, objects and workflows that reflect the unique needs of their business.


With Salesforce Starter licenses, users also have access to the Salesforce mobile app, allowing sales and customer service teams to manage their activities and access important data from anywhere, anytime.

Implementation and scalability

Implementing Salesforce with a Starter license can be relatively quick and easy, especially if you leverage the assistance of a Salesforce partner, such as Heroforge, who has extensive experience helping SMBs. This speed of implementation allows small businesses to start seeing the benefits of CRM almost immediately. 

In addition, one of the great advantages of starting with a Salesforce Starter license is scalability. As the company grows and its needs become more complex, it can easily upgrade to more advanced licenses, ensuring a smooth transition and business continuity.

Cost considerations

Salesforce Starter licenses are priced significantly less than the more advanced versions, making them attractive to companies with limited budgets.

These licenses cost €25/user/month and include:

  • Email marketing and data analysis.
  • Out-of-the-box sales processes.
  • Seamless customer support.

The pro pack cost is €100/user/month and include:

  • Increased customization and automation
  • Sales budgeting and forecasting
  • Real-time extended reach

The best way to get started with your business is Salesforce Starter.

As a summary, Salesforce Starter licenses provide a gateway for small and medium-sized businesses to access the powerful capabilities of Salesforce without the need to invest in the full version of the platform. By providing essential CRM tools, these licenses enable businesses to improve customer relationships, increase efficiency and drive growth. As companies expand, they can scale their use of Salesforce seamlessly, ensuring that the platform grows with their needs. Heroforge can help you set up and teach your team how to use your Salesforce Starter licenses in your business to get the most out of it.

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