Salesforce World Tour Madrid 2024

Salesforce presents its new products in Madrid

Before continuing its route through various European capitals, the Salesforce World Tour made a stop in Madrid, bringing together more than 2,500 professionals, including customers, partners and companies, to demonstrate the potential of artificial intelligence in the business environment. This initiative highlights the confidence and value that artificial intelligence brings to companies.

This year, the World Tour Madrid focused on Artificial Intelligence and data. Enrique Polo de Lara, Senior Vice President and General Manager of Salesforce in Spain, opened the event, highlighting Salesforce’s commitment to Generative AI and the importance of data.

Einstein 1 Platform and Einstein Copilot

Einstein 1 Platform

A key point of the event was directed towards the functionalities of the Einstein 1 platform, considered the next generation of Customer 360. This platform, integrated by low-code tools, makes it easier for organizations to manage customer data and maximize the use of artificial intelligence. In addition, it enables the implementation of large-scale automations across all the applications that make up the platform.

Einstein Copilot

Among the artificial intelligence innovations was Einstein Copilot, Salesforce’s new AI-powered conversational assistant. This tool can answer queries, synthesize and generate new content, understand complex dialogues and automate tasks efficiently on behalf of a user. This release is joined by Einstein Copilot Studio, a tool designed to enable developers to easily create custom Generative AI applications using a low-code approach.

Success cases

Companies such as Meliá, EVO Banco and Mahou 0,0 shared their success stories using Salesforce tools and solutions with the audience. Through concrete examples, they explained how Salesforce capabilities have allowed them to strengthen their ties with customers, increase their efficiency by minimizing repetitive tasks and unify their data to optimize their analysis with the help of artificial intelligence.

Throughout the event, attendees also had the opportunity to participate in sessions focused on various topics (such as AI and data management), applied to different sectors (including energy, transportation, banking, commerce, services, insurance, public sector, tourism and industry) and on the different clouds and products that Salesforce offers. These sessions were attended by more than 40 of the company’s customers, who contributed their perspectives and experiences.