Salesforce para PYMES

¿Es Salesforce realmente útil para las PYMES? En un mundo empresarial cada vez más competitivo y digitalizado, las pequeñas y medianas empresas (PYMES) buscan constantemente herramientas que les permitan optimizar sus operaciones, mejorar la relación con los clientes e impulsar el crecimiento. Salesforce, conocido globalmente por sus soluciones de gestión de relaciones con clientes, se […]

Inteligencia Artificial en Sales Cloud y Service Cloud

¿Cómo puede la IA ayudar a Salesforce? Salesforce ha introducido, y continúa introduciendo, numerosas soluciones relacionadas con la inteligencia artificial en sus diversas herramientas, como, Sales Cloud y Service Cloud, entre otras. Todas estas soluciones están creadas para mejorar la experiencia del cliente de los usuarios de Salesforce, ayudándoles a automatizar procesos, proporcionando estadísticas o prediciendo resultados, para […]

Salesforce en el sector del Real Estate

¿Qué es el sector del real estate? El sector real estate o sector inmobiliario se refiere a la industria enfocada a la compra, venta y alquiler de terrenos, edificios y propiedades. Incluye una variedad de tipos de propiedad como residencial (casas, apartamentos), comercial (espacios de oficinas, tiendas), industrial (fábricas, almacenes) y terrenos (no urbanizables, agrícolas). […]

Sales Cloud, ¿Qué es, y para qué sirve?

¿Qué es Salesforce Sales Cloud? Sales cloud es la solución definitiva para la gestión total del ciclo de ventas de tu empresa, desde que el lead entra a tu CRM, ya sea por envío de formulario, redes sociales, eventos… Hasta que se cierra la venta, pasando por todos los puntos intermedios. Si esto fuera todo, no […]

An introduction to Service Cloud Voice

Introduction Companies are continually looking for methods to improve their customer service in today’s intensely competitive business environment to be able to leave a lasting impression. In order to provide seamless client experiences, organizations feel obliged to incorporate technology-driven solutions. Salesforce Service Cloud Voice is one such product that is transforming how businesses communicate with […]

Einstein Analytics

Einstein Analytics is a data analytics platform integrated into Salesforce that provides insights and helps businesses make data-driven decisions. With its advanced analytics capabilities, such as machine learning and predictive analytics, it enables organizations to uncover patterns and trends in real-time, leading to informed decision-making. This article will provide a brief overview of Einstein Analytics […]

String Replacement in Apex

In one of their latest releases, Salesforce launched the feature to replace snippets of your metadata source files with specific values – right before you deploy them. In this article, we are going to take a look at this new addition and cover it so that you can start implementing it in your projects. What […]

Light DOM in LWC

When discussing Lightning Web Components (LWCs), Light DOM enables the linkage of parent-child components and their visibility within them. This article provides an introduction to the fundamentals of Light DOM in LWCs to ensure that the complete functionality of this fantastic feature is well comprehended. What is Light DOM? One of the key concepts in […]

UTAM Testing

UI Testing Automation Model, better known as UTAM, makes developers’ lives easier by providing a quality way to run E2E (End to End) tests on any kind of app. In this article, we are going to cover nearly every aspect of UTAM, including an example to make sure every tiny aspect of this amazing feature […]

XmlStreamReader

Although the XML format is not as commonly used as it once was, it is still an efficient way to work with XML data in Salesforce, especially when dealing with large quantities. In this article, we will dive into the capabilities of the XmlStreamReader class and how it can be used to perform different operations […]